Why RCS messaging should be part of your 2020 strategy

There has been a lot of progress in RCS adoption this year. With the recent news of US carriers uniting to deliver the next generation of messaging, and with the launch of RCS in the UK, we hosted a webcast where our in-house experts shared their insights. Below are the key reasons why this next-level messaging platform should be part of your 2020 strategy.

RCS in the News

Why RCS Messaging?

Messaging Capabilities for RCS

RCS business messaging offers brands powerful new features to interact with consumers successfully. Brands receive better insights when messages are sent, delivered, and read. Sender Verification is a critical feature that provides additional fraud and security protection for products and services. Suggested response “chips” enable an easy two-way conversation, and with typing indicators, consumers will know they are being responded to in real-time. Lastly, when an end user’s phone does not support RCS, the brand’s message will default to the SMS fallback feature, ensuring their message is still delivered.

Ease of Onboarding

Onboarding for RCS is simple and straightforward for brands. It aligns similarly with how we launch a campaign with SMS or MMS. At mGage, we work with clients every step of the way ensuring onboarding new services is as seamless as possible.

Final Thoughts

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