Top 6 Things Every Product Page Should Have

A success on a webstore depends on hundreds of little aspects. Any kind of information on the product page may shape a customer’s opinion about a product being sold, so it’s always important providing as much information on the product as possible, without making a mess of the page and losing its designed look.

Some shoppers will be appreciating page’s visual details, while the other ones will be drawn to creative product description. However, there are some things that all product pages should definitely have, like a share of information that will provide customers with key product data, such as a title, price, size and color variations. All that information is supposed to stand out and be visible from other elements included on the page.

Product images are the first thing that will catch a customer’s eye and gives the first impression of the product. It has to be made sure that all uploaded images are in high resolution, and have multiple images that will show the product from different angles. It’s also a good idea to upload product pictures with a white background so the customer’s attention will go on the product itself. If your product also has different color variations, those need to be shown too.

You should also be considering filling a product page with detailed description text. The first reason for that would be allowing your clients to see what the product on sale is about and find out about the features that are not visible on the pictures. The second reason is product descriptions will give you the opportunity to insert keywords and phrases to make the product page search engine friendly.

Having video materials lets customers view the product that they’re thinking of purchasing from a perspective that would be impossible though regular pictures alone. It offers to have a big chance for creativity for business owners, allowing them to demonstrate a product in the best view possible.

It’s also important is to establish the bilateral contact and receive valuable customer feedback, so a Contact Form would be a good idea for your webstore.

Though the amount of information displayed on a product page is not limited, the challenge is preserving the consistent structure of a page without having it cluttered. User guides and manuals usually contain a great amount of information that can’t be ignored, but that doesn’t need to be on a product page to avoid the mess and too much text. So the solution would be uploading the information in PDF documents available for download.

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