What To Look For In A Content Publishing Platform

Well, not so much if you know exactly what to look for.

In order to select the right one, you need to cross-check and see if your platform has the following necessary features:

Digital publication employs two major formats for publishing content: fixed and reflowable layout. A fixed layout is basically used for eBooks that have a lot of visual elements such as images, diagrams, figures, etc. that must not shift around according to the screen size. On the other hand, the reflowable layout is mostly used for eBooks that are more text-centric. The text adjusts according to the screen size and user requirements. As a publisher, you might want to try eBooks in both formats, which is why it is preferable to go for a platform that supports both these content layouts.

The interface must be fairly easy to use. Working with HTML and XML codes at the time of content publishing can be difficult for non-programmers. They must be able to create content and publish the same without any difficulties, preferably without the use of coding. So, always go for a content publishing platform that’s easy to use.

There are a number of file formats for content publishing such as ePub, Mobi, etc. An ideal publishing platform must support all of the formats, especially ePub, since it is the most widely used publishing format nowadays. ePub also makes room for interactive elements, thus allowing you to create and publish content that’s highly engaging and interesting. So, choose a platform that supports ePub including other formats too.

Creating and publishing content without monitoring its success and progress is obviously not an ideal business strategy. You need a platform that provides you with a fair analysis of your content’s usage. Go for a platform that offers Analytics including timely reports, depending on your requirements.

The publishing platform you choose will greatly define your publishing strategy and profits in the future. So, it is better to work with the best than to regret later. Aforementioned are some of the basic features that your publishing platform must have in order to be an ideal one.

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